All Other E-commerce Platefrom

Manual Targeting: When targeting manually, advertisers get to choose which keyword to target on their own using custom bid management. The ‘Manual Keyword Targeting’ under this category can be further classified as-

Broad Search: Under broad search, the sponsored ad will come up even for similar long-tail search queries regardless of the sequence or order of keywords in it. For example, if the target keyword is ‘shoes for women’, your ad will pop up even if the user searches for ‘running shoes or training shoes for women.’‍‍
Phrase Search: Under phrase search, sponsored ads shown will also depend on the sequence of the keywords in the search query. For example, if your target phrase is ‘running shoes for women’ or ‘women running shoes’ then the ad will pop up as the search phrase consists of the keyword in the right order.‍‍
Exact Search: Under exact search, the search query has to have the target keyword used by the advertiser only. For example, if the target keyword is ‘running shoes’ then your ad will come up only when the user also searches for the exact same keyword i.e., running shoes.